April 2010
2 posts
Traffic
Seth Godin’s Flipping The Funnel argues that your company shouldn’t be spending vast sums on advertising, but instead should “Turn your customers into salespeople.” Yeah, well — tell me more, obviously!
He writes,
Here’s a quick example. The chart at right compares Web traffic at Ford.com (which is supported by more than a hundred million dollars’ worth of...
Look Back (just this once)
I love talking with Kevin Prentiss — He spends as much time thinking about sales as I do thinking about software. I basically want to steal his brain and graft it onto my own.
ANYWAY, we both want to grow our companies more quickly, and we both sometimes think we haven’t achieved most anything just yet. But Kevin pointed out how myopic that perspective can be. While I grabbed a pen he...