Founder of Perpetually, which was acquired in 2012. Now I'm the Director of Web Archiving at Smarsh. Helper of NWC, NYC host of Jelly, and thrower of StartupXmas and Eurovision NYC. Follow me on Twitter here.
From an ab-sol-ute-ly-hi-lar-io-us WSJ article on marketing and understanding the upcoming European Parliament elections:
“We wanted somebody youth could relate to,” says Ans Persoons, who directed the initiative. “So we picked an American rapper, but we wanted him to be European, so we hung a big gold euro sign around his neck.”
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