Darrell Silver! - Marketing 2.0 in the EU

I'm 29 and live in Tribeca.
In 2009 I founded Perpetually, have been running JellyNYC for a couple years, and recently invested in New Work City.

In a previous life I built a massive trading system for a statarb hedge fund here in New York.

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Marketing 2.0 in the EU

From an ab-sol-ute-ly-hi-lar-io-us WSJ article on marketing and understanding the upcoming European Parliament elections:

“We wanted somebody youth could relate to,” says Ans Persoons, who directed the initiative. “So we picked an American rapper, but we wanted him to be European, so we hung a big gold euro sign around his neck.”