Darrell Silver! - Marketing 2.0 in the EU

I am 28, and live in Tribeca, NYC. I am the founder of perpetually.com, run the tech community JellyNYC, founded StartupXmas and help with New Work City.

In November, 2008, I invested in Frogmetrics, the customer feedback and analytics startup.

I used to work for a statarb hedge fund in New York City until resigning in search of new and more fulfilling challenges.

I take photos, say things, and occasionally use Facebook. Also, I like email.

Marketing 2.0 in the EU

From an ab-sol-ute-ly-hi-lar-io-us WSJ article on marketing and understanding the upcoming European Parliament elections:

“We wanted somebody youth could relate to,” says Ans Persoons, who directed the initiative. “So we picked an American rapper, but we wanted him to be European, so we hung a big gold euro sign around his neck.”