Traffic
Seth Godin’s Flipping The Funnel argues that your company shouldn’t be spending vast sums on advertising, but instead should “Turn your customers into salespeople.” Yeah, well — tell me more, obviously!
He writes,
Here’s a quick example. The chart at right compares Web traffic at Ford.com (which is supported by more than a hundred million dollars’ worth of advertising every year) with Squidoo.com, a brand new community-driven site. Squidoo is in blue.
It took a bit of research, but I found another way to look at this example. Squidoo is in blue:
