Good Ideas > Available Time

There isn’t enough time in the world for all the good ideas I keep getting turned on to.  Yesterday, Owen told me about an idea a producer has that would dramatically lower the cost of TV production, allowing less and cheaper equipment rentals compared with what is currently available.

This is a great idea, but I don’t have the time to explore it.  I didn’t even know how to say this without sounding like I don’t believe in the opportunity.  What is the possible response when a great idea comes your way, but you can’t fit it into the limited hours in your day?